Social Media

Digital Clean Up: Social Media Audit & How Not to Be Hacked

As a digital ethnographer and networked researcher, I tend to play in different social (media) spaces. I typically try out new websites and platforms that I hear about from other scholars, practitioners, and researchers. Most of you know I can be found in a few key social media spaces (I’m looking at you Twitter, WordPress, SlideShare & Flickr); however I do use a number of other social platforms to collect, archive, research, collaborate, and write.

2013.04.04_Cleanup_DataImage from responsys.com

Over the past week, I started conducting my own social media audit for what I use and how it’s being used. Part of this is process is to keep track of files and resources, and also think about what I’m sharing and using online. In being purposeful with social media and my web tools, I wanted to see what I am using or not using. Recently I have been cleaning up a few of my digital spaces, to take inventory and assess how I’m using these spaces personally and professionally.

For example, I updated a title on a LinkedIn employment role by adding “Graduate Student” to my Research Affiliate position for the Center for Knowledge Solutions (which I have been contributing for the last couple of years), and I received a number of “congratulations” for the “new” job:

Screen Shot 2013-12-15 at 11.47.33 AMThen I discovered my name had changed on my Delicious account. I use this account to archive my tweets & tags for what I share on Twitter, so I was surprised to find my new found love for “fun and enjoy with my friends” while advertising mature dating single websites:

Delicious HackThis was quickly fixed within hours thanks to the Delicious Team, and I’m back to my normal nerdy self on this social bookmarking website:

Screen Shot 2013-12-13 at 9.03.00 PM

This incident reminded me it was time to review my social media spaces to see what I use and what I need to lose. It is easy to take advantage websites like JustDelete.me to kill off your pages; however I wanted to take stock of what I am using and document how I am using it. To assess my digital footprint and identity, I started my own social media audit spreadsheet o’ fun with the following columns:

  • URL for the profile
  • recordupdate passwords
  • review account settings (privacy)
  • date activated
  • date terminated (if deleted or archived)
  • verify information is correct
  • update bio, picture, etc.
  • review platform access & connections
  • assess unused or less accessed social media spaces to delete
  • identify how these social media platforms are being utilized

Screen Shot 2013-12-15 at 12.50.53 PM

Have you conducted your own social media audit lately? If so, how have you review and cleaned up your online accounts on your various social media platforms? How do you keep track of what social media spaces you use? Please share any tips & tricks. Thanks!

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5 thoughts on “Digital Clean Up: Social Media Audit & How Not to Be Hacked”

  1. Great post Laura and something that has been on my mind too. I keep a track of most by adding them to my About.me page, however I know there are others i have explored but never really engage with. Another aspect to consider is the apps you have given permission to connect with via Twitter (or Facebook). Checking up on these and revoking access where you feel a connection is no longer warranted is worth doing. Via Twitter this is quick and simple by going to settings > apps and the review what is there.

    1. Yeah – I have been meaning to do this for a while. Cleaning up the social and digital files. ‘Tis the season to get these organized right? Forget New Years Resolutions – get reviewing now. Good luck with yours & thanks for the Twitter settings tip/reminder. 🙂

  2. this is great, I also have made accounts on several social media tools, which in fact han’t been using for a while. time to do such a clean up.

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