EdTech, Higher Education, Social Media, StudentAffairs

#SXSWedu Panel: Social Media in Higher Ed – Where Are We Going? #smHE

Are you attending the SXSW Edu (#SXSWedu) conference in Austin this week? Why not drop into our panel just after the opening of #SXSWedu? Join our session on Monday, March 4th from 1:30-2:30 pm in the Austin Convention Center Room #15. Here is the skinny on our panel:

Panel: Social Media in Higher Ed – Where Are We Going?

Social Media Propoganda

Image c/o Justonescarf

100% of Colleges and Universities are now adopting “social media” tools to engage students. While strategies and tactics vary per institution there has been little analysis into the effectiveness of these networks both from the student and institutional perspective. Social Media Managers have been hired, consultants have been giving “best practices” on how to use “free tools” but is all this network chasing really getting us anywhere? In this panel we’ll showcase examples of good and bad social media implementation, and use these as a framework to discuss what a meaningful social media strategy and guidance looks like.

Intended Audience: Higher Education; Student Affairs; Academic Affairs; Faculty; Ed Tech Start Ups

Join the dialogue with Tanya (@tjoosten), Brandon (@bcroke), Brad (@bradpopilolek), and myself (@laurapasquini) as we chat about these three central questions proposed by our panel:


1. What does a failed social media strategy look like?
How do we know social media failed OR was successful? Do we need social media strategy, guidance, or policy on our campus?

2. What does a successful social media strategy look like? What are three pillars every social media initiative should have? What works really well with using social media? What initiatives have you seen?

3. What role should institutions play in engaging students with social media? How should institutions engage  social media? Why should we use social media? How can the different players on campus (faculty, administrators, students, developers, industry, & start ups) work together and collaborate for purposeful social media use?

If you have a question and you want to chime in during the session (near or far), I’ll be tracking the conversation with the hashtag #smHE to collect your questions, thoughts, and contributions before and during our panel session. What questions do you have about social media in higher education? Let me know.

UPDATED: Slide Deck & #smHE Tweets Collected. Enjoy. 

#SXSWed Panel: Social Media in Higher Ed – Where Are We Going?#smHE (with images, tweets) · laurapasquini · Storify or http://bit.ly/Z422Pw

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